In May 2016, award winning distributor CMS Distribution acquired Widget Group. CMS Distribution now employ 250 people across seven locations in the UK, Ireland, Sweden and the Netherlands, providing value-added services that support the growth of our customers’ business. Further details on the acquisition: Click Here
1987 our founder, technology journalist Mark Needham, spotted a gap in the market, starting Widget Software Ltd to specialise in reselling Psion handheld computers. We grew steadily until Psion withdrew from the consumer market in 2002.
With the advent of satellite navigation, the company – renamed Widget UK Ltd in 2000 – became TomTom’s first UK distributor. We followed this by becoming the main European distributor for the Flip Video range, then were first in Europe with Fitbit activity trackers, then added Orbitsound sound bars and LIFX lightbulbs to our exciting portfolio.
Today we distribute a tightly focused range of products to Uk and Scandinavian retailers and resellers including Dixons Retail (Currys and PC World in the UK, Elkjøp and Fona in Scandinavia) Amazon, Argos, John Lewis, Maplin, Ideal Shopping Direct, and QVC in the UK, Expert in Norway and Verkkokauppa in Finland.
We are distinctive because we are proactive, seeking out imaginative new products and emerging technology trends. But we never forget that we are a service company.
We aim to build lasting relationships with our vendor partners and with key retail customers. We strive to deliver much more than excellent logistics, using our extensive channel knowledge to help manufacturers develop effective launch, marketing and merchandising strategies to maximise return on investment throughout the supply chain.
Widget UK is an innovative distributor which specialises in selling peripherals which are growing new markets to retailers. It has a track record of introducing new categories and vendors which grow the sales of retailers, rather than being focussed on legacy categories.
Widget UK Ltd was TomTom’s first distributor in the UK. As Widget helped create the market for GPS products in the UK, its sales rose from £3.1 million in 2002-3, to over £35 million in 2007/8, leading to it being placed as one of the 100 fastest growing private company in the UK by the Sunday Times/Virgin Fast Track survey in both 2006 and 2007, and in the top 50 fastest growing technology firms by Deloittes in 2008 and 2009.
Widget followed this with being the distributor for the Flip Video, the first and by far the most successful of the handheld video cameras which rose to take 35% of the US (and probably UK) camcorder market before being killed in 2011 by Cisco, in a spectacular volte-face just over a year after the company paid $590 million for the product.
Key product categories which Widget has brought to the market from 2012 include
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